Email Marketing Misconceptions
Many ISPs are in confusion, as they do not know whether a certain email is a spam or a genuine mail. With the increasing number of cheats roaming around the World Wide Web freely, the task for such categorization for the ISP has become more difficult. Therefore, certain measures have been taken by most of these service providers to ascertain and filter the email for any spam etc as such.
When we look on the email writing in this context, we find that certain misconceptions carry most of the email senders away. It is here that one has to understand the proper meaning of a misconception.” The incorrect understanding and interpretation of a particular idea or concept “is called misconception. We will try to explain in detail a few of these hereunder:
Mention of “Free” is More Harmful than Helpful
First and most important to know is the effect of word “Free”. While most of the email senders think that it is a good marketing strategy to mention word free in their newsletter; the truth is the reverse. In this context, we will now try to examine the test filters that are responsible for spam filtration. “Spam Assassin” is one of the leading test based spam filters and many ISPs have set their filter parameters to “Spam Assassin’s” test algorithm. An email is run through these filters and scores are taken out for all the detections. Here more scored points means potential for being a spam.
It is here that we find word “Free” to be scoring high on the spam filters and hence most of emails containing this word individually stand high chances of getting blocked out or coming into spam category. However a few legitimate email marketers can mention words like “free e-book” or” free shipping” etc.
Micro soft outlook filter for junk mails uses different parameters to pass or fail an email. Here the email having the mention of word free in its subject line carries the chances of getting failed..
Most Email Sent on Weekends is Taken as Spam
Well most of the ISP filters think that way and therefore put the emails received on the weekends as junk However it has been observed that most of the transactions do take place on weekends only as many genuine e-mail marketers offer weekend discounts. As such the email should be written in a way that it does not get blocked by the filters and at the same time it should give a touch of sincerity and honesty. The customers looking for a genuine deal, even if they have to pay more for that, value these virtues.
Consistent sending of email, Monday thru Thursday; followed by a proper reminder on weekends will work with positive results in most cases
Continuous Addition to the Mailing List Gives Better Results.
Many marketers believe that by growing the mailing list, they can achieve better sales,. as email sending is the least expensive form of marketing nowadays. However, care has to be taken here to avoid such names in the mailing list, which may be useless or prove counter productive.
An email marketer should certainly take note of the above. However, the best way to plan the strategy varies individually and as such; test marketing can be the best tool to decide what needs to be followed and what should be avoided.
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